With the idea of offering a well-rounded, luxury dining experience with a myriad of starters, main course in abundance and scrumptious dessert- and at a reasonable price, Sajid Dhanani started the first ever Barbeque Nation, in Mumbai.
The place became immensely popular very soon for its live, personalized grill and for it’s offering customization of starters, which, back in the day was a novelty. But what set Barbeque Nation apart- what really played an integral part in laying the foundation for numerous other well appreciated franchises throughout the country is their effort to bring in a complete and fulfilling dining experience, with in-house entertainment and the introduction of DIY concept which caught the attention of the locals, as it was a novel concept in India.
These specialties gained Barbeque Nation not just popularity, but also several loyal regulars. By 2008, the franchise had spread widely across India, with outlets in Chandigarh, Delhi NCR, Uttar Pradesh, Rajasthan, West Bengal, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu. With success oozing out of every single step laid, very soon, India saw the opening of the 25th outlet of Barbeque Nation in Bangalore.
The live grill at each table evokes a delicious aroma through the place- not to mention the tantalising effect it has on the taste buds, when coupled with the live music, and all of this sometimes housed on a rooftop, creates a lively atmosphere and most definitely qualifies as one of the most memorable dining experiences.
By 2015, Barbeque Nation had 50 outlets, the 50th one in Vijayawada, Andhra Pradesh. The franchise now stretches from Guwahati to Surat and as far as Chandigarh to Chennai. The introduction of ‘Live Counters’ in 2015 marked the completion of another milestone, where a chef cooked exactly what the customer fancied.
The sole reason for the success of Barbeque Nation is its philosophy to put the customers first. The principle of offering both Indian and international food at affordable prices and offering a memorable, luxurious dining experience has helped all and sundry appreciate the joy the place has to offer. Almost everyone sings laurels of this place, and if you haven’t, then it’s about time you had the experience of luxury dining at a reasonable price only at Little App.